In response to the notorious "Baby Shaker" application briefly for sale in Apple’s application store last month, Prevent Child Abuse America has joined forces with the National Center on Shaken Baby Syndrome, the Sarah Jane Brain Foundation and two of the nation’s leading doctors who are experts in the prevention of Abusive Head Trauma (Shaken Baby Syndrome) in calling upon Apple and AT&T to act immediately to prevent a potential disaster.
In addition, the groups announced a joint effort with Soma Creates, an iPhone application development firm, to create applications to prevent SBS. These applications will be developed with special instruction from Dr. Desmond Runyan of UNC Chapel Hill and Dr. Robert Murphy of Duke University’s Center for Child and Family Health.
Marilyn Barr, Founder of the National Center on Shaken Baby Syndrome, stated, "We are very pleased to join with one of the leading child abuse advocacy organizations in the country to mitigate the current crisis and to work collaboratively on this new prevention effort."
She added, "We are still calling on Apple to step in and use their technical expertise to help these leaders in the field of child abuse prevention to develop further applications; however, prevention of Abusive Head Trauma cannot wait for Apple to act which is why we chose to move forward ourselves."
Josh Heidebrecht, President of Soma Creates Inc., offered to help develop the new application after reading about the launch and subsequent removal of the infamous "Baby Shaker" application last month.
"I was shocked to see anyone finding humor in an iPhone game that had players shake a baby until it dies. When people do not understand an issue, a common reaction is to respond with humor; so I am excited to work with Dr. Runyan and Dr. Murphy to help raise awareness of the seriousness of brain injuries by building fun and interactive iPhone toys to help educate both parents and children about child abuse," Heidebrecht stated. His company is the premier producer of iPhone interactive toys for children and parents and is donating the proceeds from their newest iPhone application to The Sarah Jane Brain Foundation.
Two views to this, is it's only pretend, but then, isn't there something that triggers remorse, even though it's just pretend.
Posted by: Ajlouny | August 22, 2009 at 10:14 PM