Exactly what, you may be wondering, do pinwheels have to do with Child Abuse Prevention (CAP) Month? Pinwheels? Really?
Pinwheels for Prevention is a nationwide public awareness campaign perfectly suited to awareness raising opportunities CAP Month presents. The concept was created by Prevent Child Abuse America (PCA America) and its state chapters. More than just an awareness campaign, the goal of Pinwheels of Prevention is to engage people in taking action to prevent abuse and neglect from happening in the first place.
The campaign is built around the symbol of the pinwheel. Pinwheels are a happy and uplifting token of childhood. They represent PCA America’s efforts to change the way our nation thinks about prevention and are the centerpiece of the growing movement of people and organizations committed to stopping child abuse before it starts.
Insight gained through recent social marketing research, conducted by FrameWorks Institute for Prevent Child Abuse America, has caused us to take another look at how we talk about prevention and the tools we use to present our message to the public. The Blue Ribbon has been, and will continue to be, successfully used as a national symbol of child abuse awareness. Our goal, however, is to steer focus away from the problem of child abuse toward the solutions. To accomplish this, we are promoting another symbol, a Pinwheel. The pinwheel is reflective of the bright future all children deserve and our belief that getting it right early on is less costly than trying to fix it later.
Pinwheels for Prevention campaigns highlight how the choices we make every day can create positive change. Collectively and individually, we can create healthy and supportive communities through advocacy efforts, program development, collaboration, inclusion and education.
Your agency or group may want to consider using Pinwheels for Prevention as symbols of “change,” acknowledging how parenting has evolved over the years as a result of changes in social, cultural, and demographic trends in families. The pinwheel symbol will appeal to children, families and advocates and is easily adaptable for marketing the message through a variety of mediums. It also encourages us to “change” the way we communicate this prevention message to our audience from one of “awarenesss of the problem” to “solutions of effective prevention”
It’s your turn to make a difference! Please consider taking action to prevent child abuse. The possibilities are endless.
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